There are two types of metrics in Synerise:

  • Simple metrics allow you to analyze events or customer attributes. You can create analyses that calculate the amount of event occurrences, the sum, average, minimal and maximal values of events or customer attributes. You can also analyze events in terms of occurrence times and first or last occurrences.
  • Formula metrics allow you to create an analysis based on the mathematical operations between events and customer attributes.

The results of metrics are presented as numerical values.

Business benefits

  • Quickly count events in the system.
  • Create KPI based on your own formulas and calculation methods.


A tracking code implemented into your website.