Introduction to web push

Web push notifications allow you to maintain communication with customers through a web browser. The unobtrusive character of web push notifications will keep your message away from spam folders or ad blocking software. The notifications will always be displayed to users who have agreed to receive them.

Important: Only Chrome and Firefox browsers can display web push notifications.

Benefits


  • Good way of increasing the number of your subscribers - users more eagerly agree to receive web push notifications rather than share their email address.
  • Great deliverability in real time
  • Good engaging results as directing traffic to a particular URL is only one click away
  • Good way to increase the traffic (for example, with a catchy notification title)
  • Good way to increase conversion as users can subsrcibe to web push notification to be informed about the product availability or discounts
  • The possibility of personalizing content of notifications by using Jinjava variables (such as the first name of the user, the number of collected loyalty points, and so on).

Anatomy of web pushes


A web push notification consists of a title, short message, an icon, and a URL. Optionally, it can contain an image as well.

An example of a simple web push notification
An example of a simple web push notification

How it works


After you configure web push notifications, a browser user receives a request from the browser to receive web push notifications (also called an agreement form). If a user agrees, then you can send web push notifications to this user and they are received only when a user opens a browser before the web push notification expires.

In Synerise, you can:

  • use the browser’s agreement form (one step form)
  • use your own agreement form (first your own customized agreement form and then the browser’s agreement form)

Examples of use


  • You can send a web push to remind a user about the products from the abandoned cart.
  • You can send a targeted web push notification for a specific segment of customers (for example, parents).

Requirements


Creating web push


  1. Define the recipients of the web push notification.
  2. Prepare the content of the web push notification (web push templates).
  3. Schedule the web push notification.
  4. Define the UTM parameters.

Sending methods


Web push notifications are sent in two ways:

  1. Automatically by using the Automation module. In response to customer activity, update of client data, or other events (check the list of triggers that start a workflow), a web push notification can be sent to customers.
  2. Manually by clicking the Send button while creating web push notification.
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