ABx Test node

This condition allows to branch the paths in a journey and define the allocation of customer groups to every path. It's a good way to test the effectiveness of communication through a given channel and to verify content.

Node configuration


  1. Click the pencil icon on the node.
  2. Click the Add group button. You can add up to 10 groups.
  3. Optionally, you can select the Equal allocation option to evenly distribute customers between the paths.
  4. If you want to monitor the entries into this step, switch the Track datapoints toggle on. As a result, they will be displayed on the client card as an event (automation.clientPathStep) and you can use these events to create any analysis in the Analytics module.
  5. Confirm by clicking Apply.

Example of use


Example of ABx Test condition
Use of the ABx Test node

The aim of this journey is to compare two email templates. Group A receives a standard version of the newsletter, whereas Group B receives an experimental version.

  1. Start the journey with the Audience trigger node. In the settings of the trigger, define the recipients and select a start date for the journey.
  2. Add the ABx Test condition. In the settings of the condition, divide the groups. Group A consists of 80% of the whole audience, whereas Group B consists of the remaining 20%.
  3. Add the Send Email action nodes to every path. In the settings of the actions, select the appropriate templates.
  4. When an email is sent, the journey is completed.
😕

We are sorry to hear that

Thank you for helping improve out documentation. If you need help or have any questions, please consider contacting support.

😉

Awesome!

Thank you for helping improve out documentation. If you need help or have any questions, please consider contacting support.